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Chapter 6 of 7
5 min

Check the campaign reasoning

Before the final explanation, review order cleaning, the segment distribution, purchase relationships, and campaign scope in four questions.

Question for this chapter

Can you separate the evidence for campaigning only to customer groups that exist?

Why this matters now

You cleaned the order data, segmented customers by recency, frequency, and monetary value (RFM), and inspected purchase relationships. Before finalizing the campaign draft, review the cleaning criteria, the observed customer distribution, and data that cannot support personalization, such as PRD-UNKNOWN.

This self-check does not block the next chapter, regardless of your answers.

Core decision check

Select an answer to see the correct choice and its evidence immediately.

0/4 questions reviewed

  1. Question 1 Why did 100 source orders become 88 cleaned orders?
  2. Question 2 Which segment distribution matches the current customer analysis?
  3. Question 3 How should purchase relationships to PRD-UNKNOWN be used?
  4. Question 4 Which campaigns should proceed, and which scopes should wait?

Connect the evidence in one statement

Use the 88 cleaned orders to act on the champion, loyal, and new groups that exist, while holding at_risk outreach and PRD-UNKNOWN personalization until evidence is available.

Next decision

You have separated executable campaigns from paused scopes. In the final chapter, answer the opening re-engagement question with both evidence and data limits.